Lifestyle; Military Life, Green Living
Brand design & development, web design, web development, logo design
A different kind of military spouse. Free-thinking, earth-worshiping hippie chick who happens to be married to a military member. The crunchy side of military life.
The design process was very organic. It was based upon the color scheme and ideas behind the blog. Paisley was to play a strong role in the branding and ultimately the inspiration for the associated blog group. The fonts balanced each other out with a whimsical hand written script, clean Poiret One, and the blocky Nixie One, this helped support the holistic centered approach to the blog.
The blog is running on WordPress and the Genesis Framework. The overall design of the blog was intended to be an experience, not just a quick visit to a blog, but a welcoming home. It features striking bohemian + natural imagery with a focus on the blog’s main opt in, and recent blog content.